Want to Explore the Process? Let's dive in!
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It all started with a Problem

I explored the world of startups and investors, where bold ideas often clash with limited networks and endless searches. Startups struggle to convey their value, while investors sift through countless options, missing the right fit. Information gaps, networking barriers, and poor communication widen the divide. I saw an opportunity to reimagine how these two worlds connect—through clearer conversations, better avenues for interaction, and a shared understanding of each other’s needs. By bridging this gap, we can open doors to stronger partnerships and the kind of innovation that sparks real change.

The Power of Early Research

As I delved into the project, I turned to secondary research to build a strong foundation. Exploring industry reports, academic studies, and market trends, I uncovered key insights that shaped our approach, ensuring our solution was both user-centered and strategically aligned with business goals.

Primary Research - Uncovering Hidden Needs
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I dive into gathering direct insights from users through methods like semi-structured interviews. During these sessions, I ask open-ended questions to understand their experiences, pain points, and expectations, allowing me to gather rich, qualitative data that informs the design process.
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Key Issues Identified - Mapping User Pain

From Insights to Personas: A User-Centered Approach

It All Started with a Question, Then the Ideas Rolled In

"How might we remove obstacles in the startup investor landscape to effectively match entrepreneurs with compatible investors, thereby maximizing opportunities for both parties?"‍

Based on this problem identification, we brainstormed ideas and developed various solutions to enhance the matching process between entrepreneurs and investors, aiming to maximize opportunities for both.

We came up with around 50 different ideas to solve the problem and create a user friendly solution. It took us 3-4 sessions to brainstorm our ideas. We used the individual and group brainstorm method where each of us first thought of different ideas on our own and then discussed our ideas together as a group. This helped us come up with multiple ways to solve the problem and use different technologies and trends in our ideas.

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