Students at IU Indianapolis often struggle to locate and access everyday campus resources such as study spaces, microwaves, dining options, and transportation routes. Existing platforms are fragmented, outdated, or difficult to navigate, leading to confusion, wasted time, and a reduced sense of connection to campus. This gap highlights the need for a centralized, intuitive solution that supports students in navigating their environment more confidently and independently.
Using insights from surveys, interviews, and journey mapping, I transitioned into ideation with a clear understanding of students’ core frustrations—fragmented access to resources, reliance on word-of-mouth, and low engagement with existing tools. By analyzing these pain points, I identified key opportunity areas such as centralized resource visibility, real-time updates, and personalized support. Through collaborative brainstorming and sketching sessions, we generated multiple concepts that addressed these gaps. The process revealed strong potential for an integrated, mobile-first solution with smart navigation, a conversational chatbot, and booking features—all designed to make students feel more informed, independent, and connected on campus.
