Want to Explore the Process? Let's dive in!
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It all started with a Problem

Walking through IU Indianapolis, I realized how much time students spend just searching for simple things, study spaces, dining spots, microwaves, or the right bus route. The tools that should help are scattered, outdated, and frustrating to use, leaving students disconnected from their own campus. I saw an opportunity to change this: a single, intuitive platform that makes resources easy to find, builds confidence, and helps students feel more at home on campus.

The Power of Early Research

As I delved into the project, I turned to secondary research to build a strong foundation. Exploring industry reports, academic studies, and market trends, I uncovered key insights that shaped our approach, ensuring our solution was both user-centered and strategically aligned with business goals.

Primary Research - Uncovering Hidden Needs
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I dive into gathering direct insights from users through methods like semi-structured interviews. During these sessions, I ask open-ended questions to understand their experiences, pain points, and expectations, allowing me to gather rich, qualitative data that informs the design process.
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Key Issues Identified - Mapping User Pain

From Insights to Personas: A User-Centered Approach

It All Started with a Question, Then the Ideas Rolled In

"How might we transform scattered campus information into a unified platform that helps students discover and make better use of available resources?"

From the research insights, key opportunities emerged: centralized access, real-time updates, and personalized support. Collaborative ideation led to concepts highlighting a mobile-first solution with smart navigation, a chatbot, and booking features to help students feel informed, independent, and connected on campus.

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